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Updated 2026-05-14 · Creator Economy · Educational use only ·
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Blog Advertising Revenue Calculator

What your blog could earn.

Calculate blog advertising revenue from pageviews and CPM rate, across different ad networks and ads-per-page densities.

What this tool does

This calculator estimates the advertising revenue a blog could generate based on three core factors: monthly pageviews, the CPM (cost per thousand impressions) rate paid by ad networks, and the number of ads displayed per page. The tool multiplies pageviews by ads per page to calculate total monthly impressions, then applies the CPM rate to project monthly and annual revenue. Monthly pageviews and CPM rate typically have the strongest influence on results. A common scenario involves a content creator with steady traffic estimating income from an ad network partnership. The calculator assumes consistent traffic and CPM throughout the year, and does not account for seasonal variation, ad-blocking, viewability rates, or network fees—factors that affect real-world earnings. Results are for illustration only.

Quick answer: with the default values, the result is $1,000.00 (Monthly Ad Revenue). Adjust the values below for your own figures.

Enter Values

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Formula Used
Pageviews
Impressions/page
CPM rate

Disclaimer

Results are estimates for educational purposes only. They do not constitute financial advice. Consult a qualified professional before making financial decisions.

Blog ad revenue depends on pageviews, CPM (cost per 1000 impressions), and ads per page. Google AdSense: 1-5 CPM typical; premium networks (Mediavine, AdThrive): 15-40 CPM. This calculator projects monthly revenue.

50,000 monthly pageviews × 2 ads per page × 10 CPM = 1,000 monthly = 12,000 annually. Premium networks at 25 CPM would be 2,500 monthly. Traffic, niche, and network choice all matter.

Getting to premium networks requires 50k-100k monthly sessions depending on niche. Finance, health, and travel get higher CPMs than generic content. Run tool with different CPMs to compare network potential.

Quick example

With monthly pageviews of 50,000 and cpm rate of 10 (plus ads per page of 2), the result is 1,000.00.

Which inputs matter most

You enter Monthly Pageviews, CPM Rate, and Ads per Page.

What's happening under the hood

Impressions = pageviews × ads per page. Revenue = impressions/1000 × CPM.

Worked example

Suppose a technology blog receives 120,000 pageviews per month, displays 3 ads per page, and works with an ad network paying 18 per 1000 impressions.

  • Total impressions: 120,000 × 3 = 360,000
  • Monthly revenue: (360,000 ÷ 1000) × 18 = 6,480
  • Annual run rate: 6,480 × 12 = 77,760

If the blog later migrates to a higher-paying network at 35 CPM, the monthly figure moves to 12,600 — a shift driven entirely by the CPM input while traffic and ad count remain constant.

Common scenarios

Early-stage blog (10,000 monthly pageviews, 1 ad per page, 2 CPM): Monthly revenue of 20. Growth is the priority.

Established blog (75,000 monthly pageviews, 2 ads per page, 12 CPM): Monthly revenue of 1,800. Network quality and traffic stability become focal points.

Niche authority site (200,000 monthly pageviews, 3 ads per page, 28 CPM): Monthly revenue of 16,800. Optimization shifts toward audience retention and ad placement.

What the result shows and doesn't show

The calculator models revenue based on three discrete inputs. It shows the mathematical relationship between traffic volume, ad density, and CPM rate.

It does not account for:

  • Variation in CPM across months or seasons
  • Ad viewability rates or blocked impressions
  • Click-through rates or affiliate income
  • Platform algorithm changes or traffic volatility
  • Audience demographics or geographic distribution
  • Competition within ad networks or inventory scarcity

The output is an illustration based on the figures entered, not a forecast of future performance.

For educational use

This calculator demonstrates how blog revenue models function. Results are estimates derived from the inputs you supply. Actual ad revenue varies by countless factors outside the scope of this tool.

Example Scenario

50,000 views × 2 ads × £10 CPM = $1,000.00.

Inputs

Monthly Pageviews:50,000
CPM Rate:£10
Ads per Page:2
Expected Result$1,000.00
Expected Result breakdown
Annual Revenue$12,000.00
Monthly Impressions100000
CPM Rate$10.00
Revenue per Pageview$0.02

This example uses typical values for illustration. Adjust the inputs above to match a specific situation and see how the result changes.

Sources & Methodology

Methodology

The calculator computes monthly advertising revenue by first determining total ad impressions, then applying the CPM (cost per thousand impressions) rate. Monthly impressions are calculated by multiplying your monthly pageviews by the number of ad placements per page. Revenue is then derived by dividing total impressions by 1,000 and multiplying by your CPM rate. The model assumes a constant CPM throughout the month, uniform ad placement across all pages, and that each pageview generates the specified number of impressions. It does not account for viewability rates, ad blocking, seasonal variation, revenue share splits with ad networks, platform fees, or differences in impression value based on audience geography or content category. Results represent a simplified projection based on static inputs.

Frequently Asked Questions

Best ad networks?
Under 25k sessions: AdSense. 25k-50k: Ezoic, SheMedia. 50k+: Mediavine. 100k+: AdThrive. Network quality correlates with minimum traffic requirements - higher tier requires more traffic.
Why does my estimated revenue differ so much from my actual ad earnings?
The calculator uses a simplified model that assumes every ad impression is delivered, viewed, and valued equally. Real-world earnings are reduced by ad blockers, low viewability rates, network revenue share splits, and CPM fluctuations tied to audience geography, content category, and seasonal advertiser demand. The result is a gross theoretical ceiling, not a net payout figure.
What CPM rate is realistic for a typical blog?
CPM rates vary widely based on niche, audience location, and ad network tier. Finance, legal, and health content often commands $10–$30 CPM, while general lifestyle or entertainment blogs may see $2–$8. Entering a range of CPM values into the calculator rather than a single figure gives a more complete picture of potential variance.
How does the number of ads per page affect total revenue estimates?
Adding more ad placements per page multiplies total impressions proportionally in this model, since monthly impressions equal pageviews multiplied by ads per page. In practice, each additional placement tends to yield diminishing returns as lower-positioned ads attract fewer bids and viewability drops further down the page. The calculator treats each placement as equally valued, which overstates the contribution of placements beyond the first one or two.

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