Marketing & Growth Calculators

Cost-out paid acquisition, conversion, and growth-channel returns.

4 free calculators in this category

Funnel Conversion Calculator

Calculate sales funnel conversion and expected revenue through stages from top-of-funnel visitors and per-stage conversion rates.

Penetration Pricing Calculator

Calculate penetration pricing: entry price, total subsidy cost, and projected market share across your full penetration phase instantly.

PR Value Calculator

Calculate PR campaign value from media impressions, CPM equivalent rates, and the additional value of tier-1 publication mentions.

Price Sensitivity Calculator

Calculate price sensitivity with this price elasticity of demand calculator. Input old and new prices and volumes to get an elasticity coefficient.

About Marketing & Growth Calculators

Calculators for ROAS, cost-per-click / lead / acquisition, conversion rate, funnel conversion, email marketing ROI, content marketing ROI, social media ROI, influencer marketing ROI, podcast / billboard / trade-show ROI, referral programme ROI, loyalty programme value, PR value, TAM-SAM-SOM, market size, pricing strategy (penetration, skimming, dynamic, competitive, bundle, elasticity, sensitivity). Useful for marketers and operators sizing a channel, justifying a spend, or pricing a product.

Frequently Asked Questions

What's a good ROAS target?

Depends on margin. A 3x ROAS works on 33%+ gross margin; e-commerce often needs 4-6x; subscription businesses can be profitable at 1.5x because of LTV. The calculator surfaces the threshold for your specific margin and CAC.

How do I size TAM-SAM-SOM honestly?

TAM is the global market, SAM is the slice you can realistically reach with your model, SOM is the share you can capture in 3-5 years. Most decks overstate SOM by an order of magnitude — anchor SOM to a reachable customer count × price, not a percentage of SAM.

About Marketing & Growth Calculators

Frequently Asked Questions

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