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Updated 2026-09-08 · Startup & VC · Educational use only ·
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Business Exit Value Calculator

A revenue multiple and a profit multiple, averaged.

Blend a revenue multiple and a profit multiple into one exit valuation, and see which of the two is doing the work at your margin.

What this tool does

This calculator blends two multiple-based valuations of the same business. Enter annual revenue, annual profit, a revenue multiple, a profit multiple and a growth factor. Revenue times its multiple gives one valuation, profit times its multiple gives another, the two are averaged, and the growth factor is applied to that average. The result panel shows both component valuations and the profit margin alongside the blended figure, and the components are usually more informative than the average of them, since real transactions settle on one basis rather than a midpoint of two. The output prices the business rather than the proceeds an owner receives, so debt, working capital adjustments at completion, earn-outs and deferred consideration, transaction costs and tax all sit outside it, as do customer concentration, owner dependency and the split between contracted and discretionary revenue. The growth factor is a manual adjustment rather than a modelled input. Results illustrate how multiple-based valuations are constructed rather than establish a price.

Quick answer: with the default values, the result is $400,000.00 (Blended Exit Valuation). Adjust the values below for your own figures.


Enter Values

People also use

Formula Used
Blended exit valuation
Annual revenue
Multiple applied to revenue
Annual profit
Multiple applied to profit
Growth factor applied to the average

Disclaimer

Results are estimates for educational purposes only. They do not constitute financial advice. Consult a qualified professional before making financial decisions.

Two multiples go in and one number comes out, but the number is an average of two answers rather than a single valuation. On the defaults, 500,000 of revenue at 1.0 gives 500,000, and 100,000 of profit at 3.0 gives 300,000. The average of those is 400,000, and a growth factor of 1.0 leaves it there. The business is running a 20% margin.

The blend collapses to a single revenue multiple

Which is worth knowing, because comparable sales are quoted as one. The effective multiple is the revenue multiple plus the profit multiple times the margin, all halved: on these figures (1.0 + 3.0 × 0.20) ÷ 2 = 0.8, and 500,000 × 0.8 is the 400,000 the tool returns. The two halves do not contribute equally either. The revenue side puts in 250,000 of the total and the profit side 150,000, a 62.5 to 37.5 split, because the average weights the two valuations equally rather than the two methods.

Which side wins is decided by margin

The profit valuation overtakes the revenue valuation exactly when the margin exceeds the revenue multiple divided by the profit multiple, which on 1.0 and 3.0 is 33.33%. At the default 20% margin the revenue side is the bigger of the two; the same business at a 40% margin would flip the order without either multiple changing.

Averaging two multiples is a heuristic, not a method

Revenue and profit are not independent quantities, since profit is what survives of revenue, so applying a multiple to each and averaging prices the same trading twice from two angles. Transactions settle on one basis: profit where there is profit to capitalise, revenue where there is not yet. What the blend gives is a range with a midpoint, and the two component figures in the result panel are more informative than the headline. For an earnings and balance-sheet view of the same question, the business valuation calculator pairs an earnings multiple with net asset value instead.

Why a multiple exists at all

IAS 38 does not recognise internally generated brands, mastheads, publishing titles or customer lists as intangible assets, and internally generated goodwill is excluded as well on the grounds that it is not an identifiable resource. The things a buyer is paying for are precisely the things a seller's accounts are forbidden to carry. IFRS 3 shows where they surface: on acquisition, the gap between what was paid and the identifiable net assets acquired is recognised by the buyer as goodwill. A multiple is the market pricing what the accounts cannot.

The growth factor is a manual override

It multiplies the finished blend and nothing derives it. At 1.2 the 400,000 becomes 480,000, at 0.8 it becomes 320,000, and it moves the answer by exactly the percentage entered. It is a slot for a judgement about sector conditions rather than a modelled input, which is worth remembering when the output is compared against anything.

What sits outside

Debt, since revenue and profit multiples price the business rather than the owner's proceeds, and net debt is settled out of the price at completion. Working capital adjustments agreed at the same point. Earn-outs and deferred consideration, which change what the headline price is actually worth. Customer concentration, owner dependency and the split between contracted and discretionary revenue, all of which buyers price and none of which appear here. And transaction costs and tax.

Example Scenario

Revenue of $500,000 at 1x and profit of $100,000 at 3x average out to a blended valuation of $400,000.00 before anything is negotiated.

Inputs

Annual Revenue:$500,000
Annual Profit:$100,000
Revenue Multiple:1 x
Profit Multiple:3 x
Industry Growth Factor:1 x
Expected Result$400,000.00
Expected Result breakdown
Revenue-Based Valuation$500,000.00
Profit-Based Valuation$300,000.00
Profit Margin20.00%
Growth Factor Applied1.00x

This example uses sample figures for illustration. Adjust the inputs above to match a specific situation and see how the result changes.

Sources & Methodology

Methodology

Two valuations are calculated and averaged. Annual revenue multiplied by the revenue multiple gives the revenue-based valuation; annual profit multiplied by the profit multiple gives the profit-based valuation. The two are added and halved, and the industry growth factor is then applied to that average as a straight multiplier, so a factor of 1.0 leaves the blend unchanged. Profit margin is reported as annual profit over annual revenue. Because the average weights the two valuations equally rather than the two methods, the larger of the two contributes more than half the result, and the whole blend is arithmetically equivalent to a single revenue multiple equal to the revenue multiple plus the profit multiple times the margin, halved. The multiples and the growth factor are taken as entered rather than derived from comparable transactions. Debt, working capital adjustments, earn-outs and deferred consideration, transaction costs, tax, customer concentration, owner dependency and asset backing all fall outside the model, which prices the business rather than the proceeds of a sale.

Frequently Asked Questions

What multiples apply to my business?
From comparable transactions in the same sector and at a similar size, because a multiple is a summary of prices already paid rather than a rule anyone can look up. Sector, growth rate, margin, recurring revenue share, customer concentration and how dependent the business is on its owner all move it, and it shifts with the acquisition market as well. Broad ranges circulate in the trade and in marketplace listings, but listings are asking prices rather than completed ones, and the two differ. Whatever figure goes in, the effective revenue multiple shown by the blend is a quick way to check it against real comparables: at the defaults it works out at 0.8 times revenue.
Is this accurate enough for a sale?
No, and it is not built to be. The output is a blend of two rough approaches for orientation before a process starts. A transaction price comes out of due diligence on the actual accounts, the specific buyer and whatever they gain from the combination, an earn-out or seller note structure, and a working capital adjustment settled at completion. None of that is here. A formal valuation is a professional engagement and its cost varies by market and by the size of the business, which is another reason no figure for it appears on this page.
How do I improve valuation?
Buyers price predictability, and the arithmetic on this page shows the mechanism rather than a set of actions. A higher margin raises the profit valuation against the revenue one, and past the crossover margin it becomes the larger of the two. Recurring and contracted revenue is priced at a higher multiple than one-off project work because it is more likely to still be there next year. Concentration works the other way, since a business where one client is most of the revenue carries that client’s decisions as its own risk. So does owner dependency: if the trading rests on relationships or knowledge held by the person leaving, part of what the buyer is paying for walks out with them. Each of those shows up in the multiple a buyer is willing to use, which is the input this calculator asks for rather than one it derives.
What about asset-heavy businesses?
The revenue and profit multiples here suit businesses whose value sits in trading. Where a business owns substantial equipment, property or stock, the balance sheet carries value that a trading multiple alone can miss, and net asset value works as a floor because those assets could be sold whether or not trading continues. Combining an earnings figure with a net asset figure is the usual approach there, which is what the business valuation calculator does. The answers can differ substantially, and the difference is the point rather than a fault in either.

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