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Updated 2026-09-08 · Startup & VC · Educational use only ·
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Business Protection Calculator

Sizing cover for the person a business cannot easily replace.

Size key person cover from the profit lost while the role is empty, the cost of replacing it and any business borrowing that would fall due.

What this tool does

This calculator sizes a key person cover amount by adding three components. Enter the annual profit contribution attributable to the person, the number of months it would take to replace them, the cost of that recruitment, and any business borrowing that would need repaying. The annual contribution is divided by twelve and multiplied by the replacement months to give the profit impact, and the recruitment cost and loan balance are added at face value. The result is a sum insured rather than a premium, and it assumes the person's output falls to zero for the whole replacement period, which makes the profit component a ceiling rather than a central estimate. Partial recovery by colleagues, an interim appointment, inflation over a long replacement period, cover already in place, and the tax treatment of premiums and payouts all sit outside the model, as does shareholder and partnership protection, which funds a share purchase rather than replacing trading profit. Results illustrate how a cover figure is built rather than establish what any business should hold.

Quick answer: with the default values, the result is $430,000.00 (Business Protection Cover). Adjust the values below for your own figures.


Enter Values

People also use

Formula Used
Annual profit contribution
Replacement months
Recruitment
Loans

Disclaimer

Results are estimates for educational purposes only. They do not constitute financial advice. Consult a qualified professional before making financial decisions.

A key person cover figure is three things added together: the profit that stops while the role sits empty, the cost of filling it, and any borrowing that falls due because the person has gone. On the defaults, 200,000 of annual profit contribution is 16,666.67 a month, so eighteen months without it is 300,000. Add 30,000 of recruitment cost and a 100,000 loan balance and the total is 430,000, of which the profit line alone is 69.77%.

The replacement period is the lever, and the guess

Every month added to it is another 16,666.67 on these figures. Twelve months produces 330,000, twenty-four produces 530,000. Same business, same person, a spread of 200,000 driven entirely by how long the seat stays empty, and that is the least knowable input on the page. The other two components are pass-through: recruitment cost and the loan balance enter the total at face value and do not scale with time at all.

Profit contribution, not revenue

The gap between those two is where this calculation most often goes wrong. A salesperson bringing in 200,000 of revenue at a 30% gross margin contributes 60,000, not 200,000, so entering the revenue figure inflates the profit component more than threefold. The model also assumes output falls to zero for the whole period, which rarely happens: colleagues absorb part of the load and a replacement ramps up rather than switching on. The profit component reads as a ceiling rather than a central estimate.

The loan line is the easiest one to double count

It is the only component here that is a hard number rather than an estimate. It belongs in the total where the borrowing actually falls due on the person's death, which is usually where a personal guarantee from them sits behind it or the facility carries a clause to that effect. Where the lender has already required its own cover over the same debt, or where the loan simply continues on the same terms with the business still trading, adding the balance here counts it twice. On the defaults it is 100,000 of a 430,000 total, so the difference between including it and leaving it out is close to a quarter of the answer.

Who counts as a key person

IAS 24 puts key management personnel alongside those holding control or significant influence as a defined class of person connected to a reporting entity. The commercial question is wider than the accounting one. The person whose absence costs the most is not always on the board: a single engineer holding the only working knowledge of a system, or a chef whose name fills the room, can carry more profit than a director does.

Cover is not a premium

The output here is a sum insured. IFRS 17 describes an insurance contract as one under which the insurer accepts significant insurance risk by agreeing to compensate the policyholder if a specified uncertain future event adversely affects them, and that conditionality is the whole product: nothing is paid unless the defined event happens. What a policy costs depends on age, health, term and the sum insured, and comes from an insurer's own pricing rather than from any arithmetic on this page.

What sits outside the model

Tax on premiums and on any payout, which varies by jurisdiction and by what the policy is written for. Whether a lender would in fact call the loan. Cover already in place elsewhere. Partial recovery of the role's output, and inflation across a long replacement period. Shareholder and partnership protection sit outside it too, because they answer a different question, funding the purchase of a departed owner's shares rather than replacing lost trading profit.

Example Scenario

Losing $200,000 of annual profit contribution for 18 months, plus recruitment and loans, sizes cover at $430,000.00 in total.

Inputs

Annual Profit Contribution:$200,000
Replacement Time (months):18
Recruitment Cost:$30,000
Business Loans Balance:$100,000
Expected Result$430,000.00
Expected Result breakdown
Profit Impact$300,000.00
Recruitment Cost$30,000.00
Loan Payoff$100,000.00
Replacement Period18 months

This example uses sample figures for illustration. Adjust the inputs above to match a specific situation and see how the result changes.

Sources & Methodology

Methodology

The cover figure is the sum of three components. Profit impact is the annual profit contribution divided by twelve to give a monthly figure, multiplied by the number of months required to replace the person. Recruitment cost and the outstanding business loan balance are then added at face value, neither of them scaling with the replacement period. The model holds the monthly profit contribution constant across every month of the gap and assumes the person’s output falls to zero for its full length, so it does not reflect partial recovery by colleagues, an interim appointment or a replacement ramping up over time. It also excludes inflation across long replacement periods, investment returns on any payout, cover already held elsewhere, whether a lender would in fact call the loan, and the tax treatment of premiums and proceeds, which varies by jurisdiction. The output is a sum insured and carries no premium calculation, since pricing depends on the insured person’s age, health and the policy term.

Frequently Asked Questions

Who counts as a key person?
Anyone whose absence would materially reduce profit or stop operations. IAS 24 treats key management personnel as a defined class, those with authority over planning, directing and controlling an entity, but the commercial test is broader and often lands elsewhere: a founder, a salesperson who personally owns the client relationships, the one engineer who understands a core system, a head chef whose reputation fills the restaurant. The working question is how much profit the business would lose in the first year without that person, and how long it would take before someone else could produce it.
How is key person cover different from shareholder protection?
They insure different losses and pay different people. Key person cover is owned by the company, which receives the payout and uses it to absorb lost profit and replace the role. Shareholder or partnership protection is arranged between the owners, so that when one dies the others have funds to buy the shares from the estate and the estate has a buyer. A business can carry both without overlap, because one replaces trading profit and the other settles ownership. This calculator sizes the first, and the sums are not interchangeable.
How is key person insurance taxed?
Treatment varies by jurisdiction and by what the policy is written for, which is why the calculator reports a cover amount and stays out of the tax question entirely. The distinction that matters in most systems is purpose: a policy taken out purely to replace trading profit, on a person with no ownership stake and for a term matching their employment, is treated differently from one arranged to fund a share purchase or to give a benefit to the person insured. Where premiums are deductible as a trading expense the payout is often taxable as trading income, and where they are not, it often is not. Local tax authority guidance and a tax adviser familiar with the jurisdiction settle it; the arithmetic here does not depend on the answer.
How do I value the profit contribution?
The starting point is what the business would actually lose rather than what the person brings in, since those are different numbers. Revenue attributable to a person becomes a profit contribution only after the costs of producing it, so 200,000 of revenue at a 30% gross margin is 60,000 of contribution. Then comes what the rest of the team, or an interim, would still produce in that person's absence, because the model otherwise assumes the output drops to zero. What remains is the figure the replacement period is applied to. Valuations of this kind tend to run high when revenue is used as a proxy for profit, which is the most common substitution.

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